http://www.watblog.com/?content=detail&id=1064
Online Video Watching - Consumption and Habits
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After all the talk of Video Consumption, movie downloads, movie streaming on mobile phones – I’ve suddenly started researching quite a bit about Online Behaviour when it comes to watching videos on the internet.
Came across this report on the AlphaMarketer blog:
'According to a SurveyU study, which compares its results with the Pew Internet/American Life Project’s online video study, there's a huge difference between the online video habits of college students and adult internet users.'
Only
57 percent of Adult Web surfers have watched online video and only 19
percent might download video content. Whereas 93 percent of college
students in the US have viewed Web video and up to 62 percent of
students might download video content.
Usage Patterns:
“The line between creator and consumer is blurring for the Millennial generation,” said
Dan Coates, cofounder of SurveyU. “When it comes to online video,
college students have advanced beyond the rest of the internet
population and are fully engaged in the complete online video
lifecycle: downloading videos, rating content, posting comments,
publishing video links and uploading their own videos.”
Another difference - Video quality is not as much of a concern to college students as compared to their counterparts.
What do People Watch Online?
Indian Insight:
The
Twenty20 World Cup is on and as we all know – Cricket is huge in our
country! I started off a blog for the tournament and it’s actually been
interesting going through the traffic statistics.
Posts which
have videos embedded in them obviously record the most time spent by
users, but they also have the least bounce rate*. These pages also
record the least Text Ad clicks, thereby stressing on the importance of
Video Ads for monetizing video content.
Porn, Bollywood content
and Cricket would probably account for nearly 85% of the ‘Types of
Online Video Watched’ in India. Perhaps even more!
*Bounce Rate – When the visitor leaves your site from the entry page itself it is considered as a bounce.
